The most wonderful time of the year is upon us, and it won’t be long before all our loved ones are crowded around a table heaving with festive food, as the fairy lights twinkle in the background. Along with the advent calendar chocolates and office Secret Santas, the Christmas season is a time when our TV screens are flooded with festive adverts.
From emotional stories which tug at our heartstrings to humorous scenes which make even the most cynical members of the household chuckle, Christmas campaigns have become something to look forward to as December rolls around each year.
Here are some festive campaigns that grabbed our attention.
Iceland’s campaign against the palm oil industry
Back in 2018, Iceland collaborated with Greenpeace on a campaign to raise awareness of deforestation being caused by the palm oil industry. The video featured a baby orangutan and the destruction of its habitat by palm oil farmers. Cuddly toy orangutans were sold by Iceland as part of the campaign and the proceeds from these went to Greenpeace.
Unfortunately, the advert was removed from TV by the regulatory body, after being deemed “too political”. However, Iceland persevered, showcasing the campaign through online channels, where it quickly went viral.
Google’s “Home Alone” Christmas advert
Celebrity appearances in Christmas adverts don’t always go down well. However, Google hit the nail on the head with their Home Alone-themed advert for the Google Home Assistant in 2018, by hiring Macaulay Culkin to reprise his role as Kevin McCallister, almost 30 years after the classic film was released.
The advert showed Culkin in the family mansion where the film takes place, interacting with a Google Home Assistant as he goes about his day as “Kevin”. Viewers were even treated to a few 90s flashbacks from the film for one final touch of nostalgia.
Aldi’s “Kevin the Carrot”
Bringing another Kevin to the forefront was supermarket giant Aldi with Kevin the Carrot, who has featured in Aldi’s Christmas campaigns for six consecutive years after being introduced in their 2016 festive advert.
The 2021 advert has not disappointed, with viewers crowning it their favourite Christmas ad. Aldi has continued the Kevin the Carrot theme across its marketing channels, from displaying posters in-store to selling soft toys in aid of the children’s charity Barnardo’s.
Coca Cola’s “Holidays Are Coming”
Coca Cola are known for taking the cake when it comes to Christmas campaigns, and their “Holidays Are Coming” adverts have never failed to delight us since first launching in 2010. The adverts follow the same pattern year after year, and feature Santa Claus driving the renowned Coca Cola 4×4 lorry to announce the start of the Christmas season.
M&S Food’s “Percy’s First Christmas”
A firm favourite among Brits of all ages, Percy Pig sweets have been associated with M&S Food for nearly 30 years. Percy, voiced by Tom Holland, features as the main character in their Christmas advert this year, which is one of the biggest campaigns the brand has ever produced.
The advert begins with the store being closed for the evening, when the Christmas tree fairy, voiced by Dawn French, accidentally casts a spell which brings Percy to life. Percy goes on to explore the store and M&S Food’s Christmas specialities.