If you’re a stay-at-home parent looking to make a little more money while raising your children, you’re not alone. In fact, more and more mums and dads are beginning to run businesses from their living room. For example, a recent study from the Office for National Statistics found that there are currently 806,000 stay-at-home mums running their own firms.
There are many benefits to running your own business – aside from the financial freedom it can bring. For example, it means that you get to sit in the driver’s seat for once, putting you in full control of your work, your goals and your targets. This can be a refreshing change for anyone who has dealt with terrible bosses or workplaces.
With that in mind, here are some top tips that you can use to become a successful mumtrepreneur!
- Take a business management course. In the same way in which you would not get on a motorbike without knowing how to drive it, you should not try to run a business if you do not have any experience in the area. After all, a good idea for a product or service is not enough to become successful in the business world. Signing up for a business management course will help you put your best foot forward and develop the skills small business owners must have.
- Software is your best friend. Running your own business means you’ll be taking on a lot of work. As such, you should find as many ways as possible to lighten your workload and heighten productivity. The easiest way to do this is through software, which comes with the added benefit of improving the customer experience too. For example, developing a POS (Point of Sale) System that allows you to easily accept payments from your customers will make purchasing a product/service easier for them, while improving your cash flow. You can find out everything you need to know about POS systems here.
- Be unique. As mentioned previously, thousands of new businesses are launched each day. As such, it’s necessary that you find a way to differentiate your brand from your competitors so that you can make your business stand out. Thankfully, there are various ways you can achieve this goal. For example, you should identify your USP (Unique Selling Point) and use it in your marketing plan.
- Don’t forget about work-life balance. Work-life balance is essential to your health and happiness, especially when you’ve also got children to look after. As a result, it’s important that you do not overwork yourself. Doing so will not only interfere with your parenting but could also damage your brand as you’ll be unable to complete tasks to a high standard when overtired and overstressed. Thankfully, there are various ways you can strive to balance business and parenting (and your life), such as by setting yourself strict working hours (similar to shifts you’d do if you had a job elsewhere) and refusing to work over them. This will help you stay focused and on track, while also ensuring you have some time in the day set aside for yourself and your family.