How to Start a Successful eBay Store

How to Start a Successful eBay Store
Photo by Kindel Media from Pexels

While lots of people see eBay as a place to go to find second hand things and vintage treasures, there are actually a lot of successful storefronts running from eBay who sell new and unique items. For many of these sellers, the eBay store is actually more useful than setting up another site such as Amazon and there are a few hints and tips which will help you if you would like to start your own. Here are five things that you can do to make your eBay storefront a success.

Use a Reliable Courier

I cannot begin to tell you how many complaints I have seen about certain courier companies who shall not be named in the past couple of years. I’m not sure if it’s because their workload is too high but we’ve had many missed deliveries from the bigger companies ourselves. Using a company such as Salvesen UK Couriers will not only give you the peace of mind in knowing that your goods are going to be delivered, it will also have a positive effect on your business as it will ensure that all of your reviews are 5*.

Thinks About Your Packaging

While I’m not suggesting that you should go all in and buy branded packaging for everything that you send out, thinking about the packaging that you use can make a difference to the success of your business. Some people will choose plain recycled cardboard but add a little personal touch like a business card or even something like a tiny packet of Haribo to add a personal touch and you’d be surprised how much this can positively affect peoples opinion of your business.

Choose Your Store Name Carefully

When some people start selling seriously through eBay they will begin with their old personal account and grow things from there. This is fine, however, a lot of people will choose a silly or obscure eBay handle when setting up their personal account and it will not necessarily match the identity of a professional storefront. Think carefully about the name that you give your store and try to make it something recognisable and also relevant to the product that you sell so that people will find it easy to search for you if they want to buy things from you.

Think About Marketing

You also need to focus on actually getting potential customers to visit your online shop. There are plenty of methods you can use to market it and get more eyes on your products, from optimising listings for SEO to investing in PPC ads. Experiment with some different options and find the mix that works best for you. You can also set up social media channels for your eBay storefront, such as a Facebook page and a Twitter account where you can post links to your current inventory. 

Be Organised

If you’re selling from home, set up a dedicated space with areas for inventory storage, packing materials, photography and, of course, a desk for your computer and printer. The best businesses are orderly and organised and an eBay store which gets its goods shipped out in a timely manner will always be more successful. 

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