The evolution of family centres in London has been greater than anyone could imagine. From arcades and playgrounds to laser tag, miniature golf courses and trampoline parks, family entertainment centres have evolved from occasional stops on the way to must-see destinations.
This profitable industry has continued to grow in recent years, even with advancements and access to technology. With smartphones and computers consolidating their presence in everyday life, the need for quality time in families is increasing. Creating a family entertainment centre is a fun and timeless way to profit while giving back to the community.
What is a family entertainment centre?
Many structures fall into this category, but few people understand what a family entertainment centre really is and how it can bring enormous value. A family entertainment centre (CEF) is a small-scale amusement park, usually indoors, that combines traditional play elements with innovative and creative structures that all children dream of. FECs incorporate elements that are mentally and physically challenging for children, with multiple levels, tunnels, ropes, water, and other design components that tap into children’s imaginations. These centres are usually independent structures or extensions of existing ones.
Types of Family Entertainment Centres found in London
Although you may not have heard the specific terminology of family entertainment centre before, you have been watching and playing them for a lifetime. Mini golf courses, laser tag centres, go-kart tracks, zip lines, and bowling alleys are examples of different FECs. The spaces have evolved into larger and more exciting experiences that have elevated the entertainment industry in London. With modern designs and innovative concepts, there is much more to consider when creating a CEF. Possible entertainment centre options include:
- Children’s Museums: With interactive designs, children’s museums can encourage children to explore and learn in location-based centres.
- Trampoline parks: As one of the most recent advancements in the evolution of CEFs, trampoline parks offer a way to exercise while improving balance and concentration.
- Arcades: Get back to the classics with this old CEF. A game-filled environment encourages social participation and active play for the whole family.
- Inflatable centres: Inflatable centres are one of the easiest structures to add to any indoor or outdoor environment. With soft foam play areas, you can offer obstacle courses and games within a creative play space.
- Children’s Discovery Centres: This inquiry-based environment can foster independent discovery, exploration, hands-on learning, collaboration, and problem solving. These elements are the main attractions of discovery entertainment centres for children.
Tips for Creating a Family Entertainment Centre
Like any other industry, family-oriented entertainment has its own advantages and considerations. Fortunately, there are specific tips and tricks that will help bring your visions to life. Now that you know the basics of the industry and your creative wheels are turning, let’s dive into the best ways to start your FEC.
First you need to investigate. Although this advice may seem like a no-brainer, many entrepreneurs in the family entertainment industry fall short on the little details. Research begins with identifying your target audience and creating an in-depth analysis of their interests and ends with finding financial backers and obtaining building permits.
Build a Presence in Your Community
The decisive factor in the success of your CEF will be in the strength of your surrounding community. Trust, reliability and a supreme customer experience are crucial when building a strong relationship with your clientele. Do this by focusing on local marketing efforts, offering special discounts, and partnering with other businesses and schools to sponsor neighbourhood clubs and events. Another good way to create a lasting presence in your area is to organize special events, such as birthday parties and school field trips. The possibilities of involving your neighbours are endless. But one thing is for sure: if you invest in your neighbourhood, people will invest in your business.
Seek Professional Help for Setting Up Your FEC in London
When setting up your own family entertainment centre, if it’s your first time, it’s advisable to seek professional help in order to receive some guidance. This can be in the form of a business advisor or even an expert and renowned firm in the industry of family entertainment such as the crazy golf theme design offered by Plonk Golf Studios.
Interactive Challenge Courses
Building an interactive challenge circuit will appeal to older audiences and differentiate your business from the competition. This type of family entertainment centre differs from the others in that it offers the thrill of an adventure ride while staying within a contained play area. A structure like The Hive uses obstacle-based challenges with a friendly competitive edge for teens and young adults. Other structures like adventure spheres use climbing patterns, interactive light shows, and colourful designs to immerse younger guests.