Dentistry-related anxiety is a very common problem faced by people of all ages. The roots of this anxiety may vary from person to person, but there are a number of common symptoms, including a racing heartbeat, sweating, crying, and possibly even fainting.
Some people may find their anxiety so difficult to cope with that they avoid going to the dentist altogether – which can have repercussions for their dental health.
If you find yourself struggling with the unpleasant symptoms of dental dread, don’t despair – there are some tips and techniques that may prove helpful and make your next dental appointment feel much more manageable.
Some of you may know that aside from blogging and copywriting, I occasionaly do some marketing work too, and back in July I shared some ways that you can market your small business. With over 400,000 new companies launching during lockdown, it seemed like a good time to share some tips and now, with Christmas approaching (SORRY for mentioning the ‘C’ word in October!) I thought I’d give you some more targeted tips for helping your business to have a prosperous Christmas:
Point of Sale
Something that I’d advise many small businesses to invest in is some bespoke Christmas displays. This is especially important if you have a physical shopfront, and although you may be worried about the cost, it’s something that you’ll be able to use year after year. Having a professional display will really elevate your Christmas promotions and will look So much more inviting that just have strands of tinsel strewn about!
Send a Card
If you’re the type of business that holds address information for your clients, there’s nothing quite like a Christmas card to spread some festive cheer (and tell them about your latest offers!). There are many approaches, from online services which will send them automatically to actually handwriting cards, which is time-consuming but gives a truly personal effect. You could even just send an e-card via email, if that’s easier.
Christmas Themed Packaging
We all know how important custom packaging is for your brand. Packaging is the only thing that reaches 100% of your customers and is the first step in creating a memorable unboxing experience. Unique Christmas packaging for your products over Christmas adds a touch of luxury and class and, if coupled with a Christmas edition product, can really help create a sense of ‘exclusivity’ around your product.
Support a Local Cause
By reaching out to those less fortunate than you, you can also create awareness of your own brand at the same time. There are loads of different ways you can support charities, and it should be something you consider doing year-round, rather than just at Christmas. You could inform customers that all proceeds made from a certain range of products goes to charity, or even host a charity event like a coffee morning or brunch and encourage customers to donate with you. Just make sure you send invites beforehand!
Reward Your Loyal Followers
Depending on your audience, you may find that your followers on social media are your most engaged customers and your best brand ambassadors. Why not thank them by having offers exclusive to social media platforms? Although digital coupons and coupon codes work best with online stores, brick-and-mortar businesses can still offer print-at-home coupons that are promoted exclusively on social media. An alternative for online businesses is to create a landing page with unique offers, and again only promote this on social media.
Selling your house can be a lengthy process. From deciding you want to sell, to putting it on the market and waiting for all of those potential buyers to show up, it can somestimes take a matter of years before your sale is final. With this in mind, I thought I’d share some tips with you today which can speed your house selling process up exponentially:
Sell to a Company
Probably the fastest way to sell your house is to sell it to a company which buys property. There are a few of them out there and some can help you to sell your home in as little as 7 days. The beauty of this is that it’s usually a cash sale and there’s no chain on their side so they won’t have to wait for mortgage approvals or payments from other buyers.
Put it on Facebook
Believe it or not, Facebook Marketplace has become a really popular way to sell houses. You’ll get far more eyes on your property than you would by selling through a bricks-and-mortar Estate Agent, and you can often save yourself a whole lot of fees by managing the viewings and sale by yourself. You’ll need someone to write up the proper contracts and surveys, etc. but it’s still a good option for getting things moving.
Go to Auction
Auction sales are especially good if your house isn’t in the greatest condition, and auction sales are usually contracted to finalise just 28 days after the hammer falls, so you could be out of your property in just four weeks if you choose to go this route. There’s obviously a risk that you won’t make your full asking price, but that’s often the chance you take in getting a quick sale.
Believe it or not, some new house builders will accept your old property as a part exchange on a new house, just like car dealerships do! Obviously, this is only helpful if you plan to buy a new house, but it’s still a really good way to make the whole process of buying and selling property faster and simpler. You’ll only have to deal with one set of agents, there’s no ongoing chain and you’ll have a shiny new property at the end of it!
Reduce Your Asking Price
Everyone who puts a property on the market usually puts it up for the maximum price they could feasibly get. However, if there are a lot of other properties on the market like yours, it’s unlikely you’ll sell for the top price. Take a really pragmatic look at your property and what you’re asking and think about whether you could stand to drop the price, JUST A BIT, to make it a more competitive option and usually the buyers come flooding in.
Winter is upon us, and that means different things for many of us depending on where we live. However, overall it typically equates to cooler outdoor temperatures and indoor heat so it’s best to be ready for the changes this will bring. And while we need to moisturize and hydrate more to combat the evils of dry skin, our makeup will need to change as well.
Don’t worry if you’re watching your pennies, as these aren’t huge changes by any means … but changes nonetheless. Need some cold weather inspiration? Read on for six winter makeup tips that will keep you glowing during these colder months without opting for permanent make-up.
Go Lighter with Your Foundation
Even if you were diligent with your sunscreen over the summer, you likely had at least a hint of a tan. In fact, you probably had to go darker with your foundation because of it. Unless you plan on vacationing to tropical areas all winter long (lucky you!), it’s time to go back to a shade that’s a better match to your natural skin tone.
Fixing Fun with Correctors
No one’s skin is flawless (even you, Kate Beckinsale) but our flaws tend to become more apparent during the winter. This is probably because we don’t have the benefit of hiding behind the aforementioned tan. Don’t fret, though, as a good corrector can do the trick. Hiding dark spots, blemishes, and other imperfections, a palette with various shades of correctors is a makeup artist’s favorite tool. Not only will this corrector conceal your flaws but it will also brighten the skin during the winter months.
Bring on the Bronzer and/or Self-Tanner
If you’ve got Nicole Kidman-esque porcelain skin, go ahead and rock that all winter long. The rest of us often need a bit of help to look as though we haven’t actually died without anyone knowing. Most everyone looks good with color, so work with a makeup artist at your favorite cosmetics store to find a bronzer or self-tanner that will give you a sun-kissed look without getting orange in the process.
Get Festive with Blush and Highlighter
Many women assume they can’t pull off highlighter, but everyone can and should! Again, if you’re not confident in your ability to apply this fun kind of cosmetic to your face, ask a makeup artist for help. Combined with just the right amount of blush, this can be a magical look. While a powder highlighter would be fine, a liquid one would be even better for winter. And if you’re going to a holiday or New Year’s Eve party, you might even consider choosing one with a bit of shimmer. Have some fun!
Beware of Pores
We want to avoid doing our makeup in such a way that our pores becoming visibly obvious. What will help with that is a good primer, as this helps makeup to avoid going into the cracks and pores. This will also help to avoid highlighting wrinkles, so it’s a win/win. You also want to stay away from anything too powdery during the winter and stick to dewy products due to dry skin.
As celebrity makeup artist Nick Barose says via Allure magazine, “Powder can make fair skin look duller.” Instead, he says to go with a moisturizing cream that’s one shade warmer than your own skin tone.
Keep Those Lips Luscious
We all have friends who are lipstick addicts but the harsh truth is that, if your lips are prone to cracking during the winter, lipstick is only going to highlight this. You can opt for a moisturizing lipstick or stick with a tinted lip balm. The latter is handy for that time under the mistletoe during the holiday season.
The winter months can be harsh on our skin so we need to give it a good base by getting plenty of rest, keeping up with our cleansing routine, and perhaps even giving a bit more TLC with hydrating masks. But beyond that—if you follow these makeup tips during these colder months—you will have that glowing, dewy skin many assume you can only get during the summer months.
As you’ll know if you read MTW regularly, we’ve yet to take the girls away on holiday. Having an elderly dog makes it basically impossible, but we’d love to take them away sooner rather than later and are lucky enough to live close to an airport which flies to some really great, family-friendly destinations. I’ve been doing some research on how to make family holidays easier to manage and thought I’d share some of them with you here:
Know the Lingo
I’m not suggesting that you get yourself fluent in the language of the place you’re travelling to, but having SOME knowledge of the language is really important. I find that, here in the UK, language education is woefully lacking and according to a survey conducted by Holiday Autos Car Hire, over a quarter of Brits don’t bother to learn ANY language before they go on holiday, and just under a quarter said that they only holiday in resorts where they know people speak English. It’s all well and goo d until you find yourself lost or in an emergency and completely unable to communicate, when knowing a bare minimum could really help.
Know The Etiquette
When I was 16, I went on holiday to Malta. I stayed in an area which wasn’t really full of holiday makers and I wondered why the locals looked disgusted with me when I left the flat in a bikini top! I was young and naive, failing to realise that this wasn’t really the done thing in a fiercely Catholic country, but had I bothered to read up first I’d have worked out that bikinis should be limited to beaches and touristy areas. This kind of knowledge is absolutely essential in some countries and could be the difference between staying safe and not.
Have Your Papers in Order
When Husband and I went to the Maldives, we didn’t realise until the last minute that we’d need to purchase a visa to stay there once we got to Male airport. All of our money was in travellers cheques and it was only by luck that we managed to change some up to enable us to get our visas. Knowing what paperwork you need to either gain entry, or in case you need healthcare, is vital.
When travelling with young kids, it’s essential to know what you can buy once you get there and what you need to take. Are things like nappies, wipes, formula milk and kid-friendly snacks readily available or do you need to pack these before you go? Getting to a foreign country and realising you can feed your kids or buy them nappies is a huge disaster!
If you don’t speak the native language, the prospect of finding medications like Calpol or Nurofen to give to your kids can be really daunting. From not knowing what to ask for to the potential of giving the wrong dose, it’s a minefield which can be easily avoided by packing your own. Take a First Aid kid along with paracetamol, antihistamines and anti-inflammatories and you’ll have most of your bases covered.
Do you have a holiday tip you’d like to share? Leave me a comment below!