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Setting Up Your Own Business Has Never Been Easier. Here’s Why 

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Setting up businesses isn’t just something that high-flying entrepreneurs do. It’s also something that regular mums can do right now, from the comfort of their homes.

The reason for this is simple: setting up a business has never been easier. The hurdles you have to jump through today are significantly lower than what they were in the past, thanks to changes in technology, better formation services, and improved regulations. 

Let’s take a look at some of them now. 

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Business

Learn How To Open More Connections With Your Audience

Learn How To Open More Connections With Your Audience

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Are you running your own business? If so, then you must keep in mind the importance of the connection between you and your audience. Without the right connection, you are going to struggle to gain the benefits that you hoped for. You might find that sales numbers are low and audience growth is far less than you imagined. So, let’s look at how to create greater connections. 

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Business

5 Skills for Small Business Owners

5 Skills for Small Business Owners
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Since the start of the pandemic there has been a significant rise in the amount of people who have started their own small business. Many people have identified a gap in the market and have chosen to fill it with their own business offering. However, just because you have an idea for a small business doesn’t necessarily mean you have all of the skills needed to run it. With this in mind, we’ve identified five key skills that most small business owners could benefit from learning.

Sales Training

While you may have the best idea in the world for a new product or service, that doesn’t necessarily mean that you have the skills to sell that to make a profit. There are lots of sales training courses out there which are relatively inexpensive, but will give you the skills that you need to ensure that your business is profitable for many years to come.

Social Media Training

When it comes to marketing, there is absolutely no doubt that social media is one of the main ways that people market their small businesses. However, there’s a lot more to social media marketing than just setting up pages for your business. Identifying your ideal client will help you to tailor the content you post and your tone when posting it, to ensure you hit the spot with your target market.

Management Training

If you need to hire staff to assist with your new business, you’re going to need the skills to delegate work, deal with any workplace problems and generally be a good manager to your team. This doesn’t come naturally to everybody so attending some seminars which offer management skills training could help you to become the manager that you know you could be.

First Aid Training

Generally speaking, it’s a good idea for most people to have at least some basic first-aid skills so that you can be on hand to help, if anyone in your vicinity needs you. If you plan to have the type of business where you have customers in a shop or a team working around you it’s even more important to have first aid skills, so that should any workplace incidents happen, you will be able to administer care ahead of emergency services arriving.

Book-Keeping Training

When you start a new business, one of the things that you will realise is the outlay to hire an accountant to handle your books can be costly. For most businesses, however, this can be quite straightforward providing you keep a good record of all of your income and outgoings, as well as wages and expenses. A basic bookkeeping course can help you to keep your companies accounts up-to-date so that when the time comes for your yearly tax return you’ll be well prepared to do this without the help of an expensive accountant.

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5 Ways to Promote Your Small Business This Christmas

Ways to Promote Your Small Business This Chirstmas

Photo by Tim Douglas from Pexels

Some of you may know that aside from blogging and copywriting, I occasionaly do some marketing work too, and back in July I shared some ways that you can market your small business. With over 400,000 new companies launching during lockdown, it seemed like a good time to share some tips and now, with Christmas approaching (SORRY for mentioning the ‘C’ word in October!) I thought I’d give you some more targeted tips for helping your business to have a prosperous Christmas:

Point of Sale

Something that I’d advise many small businesses to invest in is some bespoke Christmas displays. This is especially important if you have a physical shopfront, and although you may be worried about the cost, it’s something that you’ll be able to use year after year. Having a professional display will really elevate your Christmas promotions and will look So much more inviting that just have strands of tinsel strewn about!

Send a Card

If you’re the type of business that holds address information for your clients, there’s nothing quite like a Christmas card to spread some festive cheer (and tell them about your latest offers!). There are many approaches, from online services which will send them automatically to actually handwriting cards, which is time-consuming but gives a truly personal effect. You could even just send an e-card via email, if that’s easier.

Christmas Themed Packaging

We all know how important custom packaging is for your brand. Packaging is the only thing that reaches 100% of your customers and is the first step in creating a memorable unboxing experienceUnique Christmas packaging for your products over Christmas adds a touch of luxury and class and, if coupled with a Christmas edition product, can really help create a sense of ‘exclusivity’ around your product.

Support a Local Cause

By reaching out to those less fortunate than you, you can also create awareness of your own brand at the same time. There are loads of different ways you can support charities, and it should be something you consider doing year-round, rather than just at Christmas. You could inform customers that all proceeds made from a certain range of products goes to charity, or even host a charity event like a coffee morning or brunch and encourage customers to donate with you. Just make sure you send invites beforehand!

Reward Your Loyal Followers

Depending on your audience, you may find that your followers on social media are your most engaged customers and your best brand ambassadors. Why not thank them by having offers exclusive to social media platforms? Although digital coupons and coupon codes work best with online stores, brick-and-mortar businesses can still offer print-at-home coupons that are promoted exclusively on social media. An alternative for online businesses is to create a landing page with unique offers, and again only promote this on social media.

Business · Environment

Recycling Considerations For Your Small Business

If you run any small business type or freelance from home, you might already notice some waste products from your process. 

Working strictly on a computer produces very little in the way of recyclable by-products, but there is still a correct way to dispose of old technology. 

Let’s look at some of the ways you can boost your recycling and reduce your carbon footprint. 

Photo by Artem Beliaikin on Unsplash

Bin and labels

Having several bins that are clearly labelled can help everyone in the company dispose of waste correctly. 

If you only have things like paper, plastic and regular waste – this is even easier to achieve. 

Often a colour coded solution can help ensure that the right waste ends up in the right place. Or a simple well placed, and clear label on the lid of the bins. 

If you run a larger company with a lot of paper waste, it is worth consulting with a recycling specialist with recycling machines. This solution can ensure that you are doing the best job. 

Company Culture 

Make it part of your company culture to ensure that recycling and being more eco-friendly in general is high on the list of company values. 

If recycling and/or reusing becomes part of the company goals and ethos, you will notice a significant increase in recycling. 

Engage often with staff so that they are aware of changes and schemes that you will be taking part in as a company. 

Make all recycling options easy to access and clear to all new hires and those who work within the company. 

World Days

Several globally celebrated days are designed to raise awareness of recycling and the positive impact suitable on the world. 

Get your team – no matter how small – in initiatives and activities for the day. Here are a few that are worth exploring. 

Check out the associated websites, and see if there are local activities you can get involved in. 

Knowledge

Are you aware of everything that can be recycled? Most people think about the basics like paper and plastic, but there is an extensive list of things that can be recycled. 

  • Cardboard
  • Paper – colour paper, confidential paper, envelopes, flyers and leaflets, magazines, newspapers
  • Plastic bottles, lids and some other plastic containers
  • Electrical items, although it is best to contact a recycling specialist for this one
  • For food waste, you can opt to make compost, or a food recycling bin (this will depend on your local authority)
  • Glass bottles and jars
  • Batteries
  • Printer cartridges
  • Furniture 

Most often, you will need to rinse the glass and plastic if they have food residue.

Each of these items should make its way to a licensed recycling centre or a professional recycling business. 

Businesses create a lot of waste, often without noticing how much could be recycled. Help your small business do some global good by being recycling aware. 

Is your business still growing? Here are Five Ways to Take Your Small Business to the Next Level.