3 articles Tag shop

Irresistible Shop Windows. How do they Do That?

3223433918_a4dbc0af4b_bSource – Flickr: https://www.flickr.com/photos/herry/3223433918/in/photolist-5UQWAS-5ULyDk-5ULxeZ-5UQXhs-6sMYG5 License – CC BY 2.0

The importance of effective visual merchandising is never underestimated in the fashion retail shop business. Window shoppers love to be captivated by shop window displays – including entertaining store -front set-ups – because of the creative genius that lies behind these creations, and of course it is a job that requires artistic skills, an eye for fashion and a passion for the job overall.

For those passionate about fashion and desirous to learn about interior decor/design, visual merchandising courses are held in London as well as in other major fashion cities around the world. In fact, professional visual merchandisers need different qualities and use different techniques. And that is exactly what these courses can teach.

Having a good sense of aesthetics and organizational layout, and knowing how to utilize store space (both inside and outside) effectively are only some of the requirements needed to become an expert visual merchandiser. The visual aspect also considers the use of effective means of communication to orientate potential customers via visual signals (advertising posters, dress mannequins, and other important tools such as the use of colour in the decor which is all important) so that they can easily find their way around the store and discover as much as possible that the retailer can provide for their tastes. In short, the strategic positioning of the displays must be pleasing to the eye and eye-catching at every location, from the store front to the interior.

Other vital techniques taught by courses focus on the merchandising aspect: these include learning the distinction between the demands of the commercial versus the luxury markets, and acquiring the experience to design diverse and demographically-targeted, distinct genres to satisfy different audiences.

Understanding the essentials of product grouping is an important point. This includes knowing where to position the products around the store in relation to the space assignment to be allotted according to sales objectives. The various levels of display, from vertical to horizontal shelves and equipment, use of walls and floor space must also be applied to the strategic use of a harmonizing element to enhance the ambient and customer experience – Feng Shui-oriented decor is a perfect example of this practice.

Furthermore, the synergistic bond between ‘offshore’ and ‘online’ store options is a primary consideration in order to make the most out of customer satisfaction and sales objectives for retailers. Customer relations are necessarily tied to customer loyalty and this means that you must know how to deal with clients first-hand. In this respect, after-sales experience is naturally another prerequisite in customer relations. Visual merchandising courses teach excellent guidelines to learn about consumer behaviour which is of course one of the main foundations that will ensure customer loyalty and enduring satisfaction that will lead to growing a solid loyal customer base. Do not forget also that a perfect balance is needed in the layout, use of space, decor, colour and product placement/grouping. Too much or too little makes all the difference, so cluttering the store may not be an advantage. Rather, leaving it simple and providing ample space for the customers to walk around will certainly prove to be a more successful methodology.

How to Save Time and Money at the Supermarket

SupermarketSupermarkets are experts at persuading shoppers to buy things that they don’t really need. This cycle often leads to stocked cupboards filled with food that nobody in the family will ever eat and which eventually ends up as waste. According to the BBC, the UK wastes over £12bn worth of food each year which could have been avoided if shoppers knew exactly how to save both time and money while at the supermarket.

Shop Online

You can buy almost anything online and for a great deal cheaper too. Shopping for food is a lot less time consuming if you’re organised and thanks to online shopping and fast delivery services, people no longer need to wait in long queues at the store. It is also easier to compare prices on the web to ensure that you get the best deal possible, so make sure to shop around before making any big purchases.

Plan Ahead

Before you hit the shops it may be worth sitting down for a few minutes to write out a budget and shopping list. If you have a budget set for each shopping trip then you are less likely to overspend in the store. Only withdraw the amount that you have set yourself for the week and try your best to avoid making any unnecessary purchases. Planning ahead will save you a lot of time as you will go into the store knowing exactly what you need and where to find it.

Don’t Waste Food

Try your best not to waste the food that you already have in your home. Many people tend to forget about the things hidden in the back of the cupboard and end up re-buying them again. Have a look through your cupboards in the kitchen before you go out shopping. Buy only what you need and remember to never shop whilst hungry as this will end up making you buy more things that will probably just end up in the back of your cupboard. Make sure anything you buy that you won’t eat is safely frozen for use later on – if you need more fridge freezer capacity, view appliances online.

Coupons and Vouchers

If you have a look online, or through a newspaper or magazine,  you are bound to come across a coupon sooner or later. Many supermarkets release vouchers and coupons to use on selected store products. Collect as many of these as possible and use them at the till to benefit from discounts and special offers.

Cheaper Brands

Just because some brands are more expensive than others does not necessarily mean that they are any better. According to www.moneysavingexpert.com, if you can’t tell the difference between the lower brand level goods, then why pay more for it? This is a good point and it shows how dropping a brand level or two will not only save you money but you may find even better products. Try to opt for the cheaper branded goods such as a supermarket’s own labels to help you to save money on your weekly shopping costs.

Silent Sunday

Silent Sunday