4 articles Tag sales

Five Ways to Take Your Small Business to the Next Level

Five Ways to Take Your Small Business to the Next Level
Photo by Andrea Piacquadio from Pexels

With the pandemic still having an effect on people’s incomes it’s no surprise to learn that many small businesses have popped up in the last couple of years. In fact having a side hustle is now pretty commonplace even for those who are working full time. From baking cakes to doing hair to nail art and much more besides women are starting small businesses in their droves and the results are looking fantastic. But what can you do to increase the likelihood that your small business will flourish?

Improve Your Sales Skills

Even if you are the absolute best at your craft or the services you offer that doesn’t necessarily mean they automatically know how to sell yourself signing up to a short course with Smart Sales Training Consultants can give you the skills that you need to not only create the services or product for your business but to help you to sell them more effectively.

Get Some Marketing Help

just like with sales marketing is an always second nature to every person who runs their own small business. Especially now that social media is such a huge aspect of marketing, it takes some serious expertise to keep costs down while getting your returns to a maximum. Many local small marketing businesses will offer consultations to teach you how to maximise your marketing and you may also find that their services are affordable enough that you can outsource it to an expert altogether.

Set Some Goals

With so many small businesses being born from a small idea of creative spark it’s easy to just go with the flow and see how things turn out. However once your business is established setting yourself some goals can help you to take your small business to the next level. The goals don’t have to be lofty, we’re not talking about £1 million worth of sales, but setting yourself some milestones such as 100 sales in a month or a level of turnover which means you’re making a decent enough profit that you can give up your day job can really help you to focus your efforts to where they will be more profitable.

Team Up With Other Business Owners

Take a look at the niche in which your business falls. If it’s the type of business whereThere are lots of other complimentary businesses within the same name it may be worth reaching out to some of your fellow business owners (as long as they’re not competitors) to see if there is a way that you can team up or collaborate. The advantage here is that you will get access to the other businesses existing customer base as they will with yours and a collaboration could lead to some very profitable business for you both.

Create A Loyalty Program

According to surveys it costs three times more to get a new customer than to sell something to an existing customer. Investing a small amount in a loyalty program can help you to retain existing customers and make them feel more valued in the long run which means they’ll keep coming back to you rather than turning to your competitors.

Are You Getting the Best Online Shopping Deals?

Who doesn’t love getting a great shopping deal? Let’s face it, there is just something so rewarding when you can scoop up a great deal, and chances are you’ll tell all your friends and family about it. So, imagine if there was a way to better your odds of finding those great deals? Imagine if you never had to feel like you over-paid for something ever again, and in fact you were getting a steal the majority of the time.

In order to make that a reality, we’ve gone ahead and put together some tips and tricks that will help ensure that you get the best online shopping deals each and every time.

Search for Discount Coupons

Before I buy anything online, I always make sure I do an online search for any discount or coupons for that store. There are coupons online for almost every shop, including Kohl’s coupons, and it’s a great way to save some money on your shop.

Find Sites That Locate the Deals for You

One of the best ways to scoop up all those great deals is to find a website that catalogs them all for you. This saves you a whole lot of time and hassle since you won’t have to jump from site to site looking for sales. A great example of such a site is the Upgraded Reviews site, which provides details on how you can save on everything from food to software. Because everything is categorized, you simply click on the category you are interested in and deals will pop up.

Do Comparison Shopping

Just like you would do in an actual brick and mortar store, it’s also a good idea to do comparison shopping online. This means searching various websites for pricing, warranty information, shipping fees, etc. Even if the product isn’t exact, you may find a close enough match that is much better priced by looking around.

Look for Free Shipping

Another area that you can save money on, and make your shopping deal that much sweeter, is to look for free shipping. Oftentimes websites offer free shipping on a minimum order. What this means is that you have to order a minimum number of products in order to get that free shipping. If you don’t have enough to reach that minimum, either wait until you have a bigger order, or see if you’ve got a friend that wants to go in on it with you and the two of you can then take advantage of the shipping deal.

Loyalty Member Discounts

First time shoppers and loyalty members can also be offered discounts and promotions online. Often if you sign up for a company’s e-newsletter, you’ll be treated to a one-time use discount code. This will obviously bring down the price of your purchase. Also, many companies have customer loyalty programs or rewards that provide you with free samples, discounts, exclusive deals and promotions, and early access to high-demand products.

Price Matching Can Be Done Online Too

It’s also important to note that many of the big retailers offer price-matching online now as well. What this means is that if you can find the same item for a lower price somewhere else, the price will be matched. What’s the point in this? Well maybe one site offers a better shipping rate or faster shipping.

Go Ahead and Leave Items in Your Cart

The final trick is to go ahead and leave items sitting in your cart. Often, you’ll end up getting an email with a savings code or coupon code that you can apply to that item in order to bring you back and close the sale.

Smart Shopping = Great Deals

By using all these smart tips and tricks, you’ll find that you are able to score the best online deals out there and never question if your purchase was worth it.

Finding a Winter Coat

I’m in a bit of a pickle at the moment. I’ve got three winter coats, but none of them is quite doing the job for me at the moment. The first is a black wool coat that I bought when I worked in an office. It’s decent quality and warm but is a bit too formal to go with my usual mum uniform of jumper, jeans and Converse! The second is a proper Berghaus hiking jacket which is super warm and weatherproof, but a bit too out-doorsy for every day. The last is a gilet, which I absolutely love, and it would be perfect…if only it had arms! I decided to take a look at women’s jackets from Superdry to see if I could find something which covers all of the bases and this is what I found:

Classic Rookie Fishtail Parka Coat

You can’t go wrong with a classic parka and this one looks lovely and cosy, with the fur trim around the hood. . The parka features a hood with detachable faux fur trim, zip and popper fastening, popper cuffs and four external pockets. Inside the coat is fleece lined and has a drawstring adjustable waist

Luxe Super Fuji Mix Jacket

I definitely like the thought of a longer coat – some of the shorter winter coats are what my lovely mother in law would call “bum freezers” and I have to agree. This jacket offers great protection from the elements while looking really neat and stylish.

Kiki Leather Biker Jacket

I’ve been coveting a leather jacket for absolutely ages and this one is a great shape and style. Leather is great for keeping the wind out, and when you spend a lot of time standing in windy playgrounds, that’s a definite bonus. There’s something a bit egdey about a leather biker jacket and I love the fact that you can dress is up or down, depending on your outfit.

SD Girlfriend Sherpa Jacket

I’ve always had a thing for Sherpa jackets and this Superdry one is so cute, with the patches and little details. Obviously, I won’t be copying the model and going bare-midriff underneath it, but I think it could make a really nice, fashionable alternative to a stuffy winter coat.

Which coat do you think you’d choose from Superdry? Leave me a comment below.

Best Payment Gateway for International E-Commerce

e-commerceLaunching and maintaining your own business can be a confusing and somewhat overwhelming prospect. This is perhaps especially true in today’s world, where you could be selling to someone across the world just as easily as you could someone next door. In order to take advantage of the larger market and help use it to our advantage, it is important to have the right tools at your disposal. The best payment gateway for international e-commerce, for example, is important to help all of your transactions, no matter where they originate, run smoothly. To do this, you should look into a great merchant processor that can offer you other benefits, like a free credit card machine.

Merchant Account Processor

One of the main tools at your disposal when it comes to running your international business is your merchant account processor. You need a service that can help provide your customers with a seamless purchasing experience whether they are local, or located across the globe. To do this, take your time and look for a well-established merchant account processor that understands how to provide you the services you need. They might also offer extras, like a free credit card machine, to further help make your experience a good one.

Beware the Fees

Something else to keep in mind is that you will end up paying a processing fee on every credit card payment you receive. That means that you naturally want to find the merchant account processor with the lowest credit card processing fees you can find. This will help ensure that you retain as much of your money as possible rather than losing it to simple transaction fees.

Merchant Account Solutions offers experienced and comprehensive service to all of their customers. Take a look at how they can help you!