2 articles Tag relationship

Streamlining Organizations Operation Efficiency Using CRM

The world today is fast becoming a global economy and people communicate, sell, and buy in different ways. Customer relationship management is critical in facilitating and achieving better communication and analysis by securing, simplifying, and scaling the customer engagements. There are a lot of benefits that businesses and organizations can attain by taking advantage of CRM. Here are just but a few:

Business growth

Some businesses believe that prospecting is a salespersons job, but this is not the case. In fact, it’s the collection of automated and manual information across different channels that can result in a business opportunity. A CRM system helps in prospecting since you can acquire leads from trade shows, email campaigns and websites then send them to your sales people. Additionally, the system can identify market opportunities and new products, and this helps in improving the calling efficiency.

Customer intimacy

Customer intimacy involves the tailoring of client engagements, services, and products to match customer’s industry or business. This is one of the best ways for medium and small sized businesses to compete in an overcrowded and competitive market. CRM system helps such companies to capture their customer and behavior which is great in streamlining sales activities, product development, and also enable target marketing. CRM provides the customer with the impression that you know their preferences and needs and the system can take note of these things for hundreds of customers at a given time.

Replication businesses best practices

Businesses will always have an idea on how to go about engaging their customers, but the problem for most businesses is how to deliver a consistently high-quality customer experience. CRM provides an efficient way to embed the best customer service and sales processes that are effective in guiding businesses through different aspects of customer interaction. There are different websites that outline how Workflow animation and Templates can be used to create and simplify complex processes. That said, by visiting the Salesforce website, you will discover how various activities are automated to reduce the administrative overhead of the CRM and ensure that best practices are followed. You’ll also get answers to questions like what is CRM?

Defining your future business metrics

CRM is a valuable tool, especially when considering events and trends that act as a lead indicator of your profit metrics and revenue. Managers can use the CRM dashboards to consider the lead indicators, especially when pipelining value to spot any indicators of future problems, opportunity creation, and also lead creation. The sales leaders can also view the activities of teams or sales people to trace problems that might affect revenue generation such as the opportunity to close rates, lead conversion rates, customer calling activity, and territorial coverage.

The marketing leader will be able to trace the marketing campaigns and activities to make adjustments to the marketing plan in relation to the failure and success of those activities. On the other hand, the customer service leader will take a closer look at his/her people and take note of the most efficient individuals. Additionally, the service leader will monitor escalations and get alerts in cases that are past due date. It will now be up to the product manager to analyze cases and monitor products to evaluate whether there is any defect and also feature requests that are important in improving the products and services delivery.

CRM presents different advantages that are useful in pushing the business forward. However, it’s important for businesses to consider future goals and business strategy since it plays a huge role in the overall business success.

A Step Towards Independence (Or: A Shift in Our Relationship)

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Being pregnant has been infinitely more pleasant this time around. People keep telling me how well I look and I have to check to see if they’re talking to someone else, so used am I to being ill, pallid and drawn when up the duff. I never thought I’d be the sort of person who would wear pregnancy well, so to look in the mirror and see my skin and hair looking so healthy, colour in my cheeks (but not too much; my rosacea is better than its ever been) and none of my extremities resembling those of the Stay-Puft Marshmallow Man from Ghostbusters is a real treat.

However, pregnancy is already affecting both Sausage and I in other ways.

BP (Before Pregnancy), I loved nothing more than being able to pick my girl up and give her a cuddle. I can’t do that now – obviously, I shouldn’t be lifting heavy things, but my back and pelvis simply wouldn’t allow me to at the moment anyway. Sure, I can still snuggle with her on the sofa, or bend down for a hug, but it’s not the same.

In a similar vein, I’m no longer able to lift Sausage out of the shower anymore. Our shower is an over-the-bath one and BP, I’d wrap Sausage in a towel and lift her out. A recent trip to Ikea and one step-stool later, Sausage is now able to step in and out for herself and while I’m proud of her for being so willing to embrace independence, I feel sad that it’s something that she can no longer rely on me for.

We want Sausage to be fully involved with this pregnancy and everything else, which is one of the reasons that she’s attended all of my scans so far, and Husband and I have spent the last few months telling her all of the ways in which she’ll be able to help her little sister when she comes along, but I’ve become really conscious of the prospect of forcing her to grow up too much.

I’m also concerned that it will affect our relationship in a more general sense. She’s already started going to Husband for things that she’d normally come to me for (although, she’s very close to her Dad anyway and is lucky to have him working from home) and if I’m preoccupied with a baby, I can only see this getting worse. I cherish my relationship with Sausage, as any mother does, and the thought of it changing irreparably is a real concern.

All I know is, by the time the baby is born and I’ve recovered fully from my c-section, it will be almost a year since I’ve been able to pick her up and although I’m so happy about adding to our family, it does make me a little sad that I’ll have missed out on that interaction with her. I guess it’s normal to be having these thoughts and this is just one of many changes that are inevitable when you have more than one child, especially when there’s a five and a half year age gap, but I’m just so not ready for Sausage to no longer rely on me.

So, dear readers, any of your usual words of advice? As usual, it would be much appreciated.