Business

Ways to Promote a New Business

Five Ways to Promote a New BusinessStarting a new business can seem really daunting, and while the pandemic was a very difficult time for millions of existing businesses, it was actually a period of huge growth for new businesses, with over 400,000 new companies launching during lockdown. Now that things are starting to get back to normal, there are more options for promoting a new business and here are a few of them:

Trade Shows

If your business falls into certain niches, there are often trade shows where you can go to exhibit your wares or services. If you’ve got the budget for it, using professional exhibition stand designers will give you the edge as you” stand out amongst your competitors and your business will look professional and well-established.

Leaflet Drops

If you run a service which covers a particular area, leaflet drops are still one of the most effective ways to get the word out. According to industry studies, 48% of consumers respond to leaflet ads while 79% of recipients either keep, pass on to someone, glance over the contents of the flyer. It’s relatively cheap too – using an app like Canva to design your own flyer and paying a youngster to deliver them means your return on investment will likely be high.

Open Days

If you have a physical shop that people can visit, holding an open day is a cheap and fun way to showcase your wares. Offer drinks and a few nibbles to people who pop in and you could even offer discounts or loyalty cards to customers who sign up to your email marketing. Another great thing to do is asking any other shops nearby if they want to collaborate and making a much larger event that you would all benefit from.

Get a Mascot

This one might seem a little bit bonkers, but hear me out! Last week, I took Sausage for an eye test and we saw two women walking along the broadway wearing dinosaur costumes. They were promoting a new shop and handing out leaflets, but seeing something so bonkers and out of place made it really stick in our heads. Using a mascot in a busy area will definitely garner valuable attention for your business and make it all the more memorable.

Speaking at Local Events

Volunteer organisations, libraries and local business groups often need speakers for meetings. You’ll benefit from the name recognition, new contacts, and publicity you gain from being a speaker at these events. While it can seem intimidating for you to speak in front of an audience, it is also one of the fastest ways to grow your network and build authority. As a new business owner, being seen in your local community is key to business promotion.

Business

How to Make a Success of Your Online Business

Having an online business, be it for selling something or some other service, can give you the flexibility of working from home, dictating your own hours, reducing the need for childcare and saving you money on commuting or additional premises. However, while is may sound like jacking your job in and going it alone is the solution to a perfect life, there are a LOT of things which can go wrong with a new business, not least of all being the lack of security.

We’ve got five tips for you which anyone thinking of starting a new business should think about before taking a leap of faith.

Know Your Niche

Knowing your niche is hugely important, especially if it’s a market which is already flooded. If you plan to start a business which is just like another, already established one, what is going to make people shop with you rather than going to the on they already know? It’s a fact that most new businesses fail within the first year, so planning ahead and making sure you really know your market is hugely important.

Build Your Audience

Online shops are NOTHING without customers. You can have the best products advertised on the sleekest website but if no-one is buying your stuff, it’s all pointless. Social media is one of the best allies that a new business can have because it allows you to build your audience and give your business a personal touch. Remain professional but personable and engaging when you speak to people and your shop will be memorable to them.

Proper marketing

As with the point about social media above, people will only shop with you if they know about your shop! Using some of your start-up budget on proper marketing from a service like Innovation Company will ensure that you spread your message as optimally as possible for your budget, with professionals who really know marketing on your side.

Good Customer Service

Anyone who does a customer facing job knows that “the customer is always right”, and although we all know that sometimes the customer is ACTUALLY a frustrating ass, dealing with people in the right way will really win you support from people. Obviously we aren’t suggesting that you allow yourself to be fleeced by chancers who are trying to get something for free, but being accomodating with your customers will go a LONG way towards making them loyal to you.

Cheapest Isn’t Always Best

When you first start a business, there’s a massive instinct that you need to undercut the competition in order to win customers, which isn’t always the case. Many people are still suspicious of the cheapest shops because they feel that they must be ‘too good to be true’ and will opt for something slightly more expensive for a sense of reassurance. Also, pricing yourself so low that your business cannot afford to continue won’t help anyone!

Do you have any tips of how to make the bets of a new business? Do leave me a comment below, I’d love to hear from you.