5 articles Tag marketing

5 Ways to Promote Your Small Business This Christmas

Ways to Promote Your Small Business This Chirstmas
Photo by Tim Douglas from Pexels

Some of you may know that aside from blogging and copywriting, I occasionaly do some marketing work too, and back in July I shared some ways that you can market your small business. With over 400,000 new companies launching during lockdown, it seemed like a good time to share some tips and now, with Christmas approaching (SORRY for mentioning the ‘C’ word in October!) I thought I’d give you some more targeted tips for helping your business to have a prosperous Christmas:

Point of Sale

Something that I’d advise many small businesses to invest in is some bespoke Christmas displays. This is especially important if you have a physical shopfront, and although you may be worried about the cost, it’s something that you’ll be able to use year after year. Having a professional display will really elevate your Christmas promotions and will look So much more inviting that just have strands of tinsel strewn about!

Send a Card

If you’re the type of business that holds address information for your clients, there’s nothing quite like a Christmas card to spread some festive cheer (and tell them about your latest offers!). There are many approaches, from online services which will send them automatically to actually handwriting cards, which is time-consuming but gives a truly personal effect. You could even just send an e-card via email, if that’s easier.

Christmas Themed Packaging

We all know how important custom packaging is for your brand. Packaging is the only thing that reaches 100% of your customers and is the first step in creating a memorable unboxing experienceUnique Christmas packaging for your products over Christmas adds a touch of luxury and class and, if coupled with a Christmas edition product, can really help create a sense of ‘exclusivity’ around your product.

Support a Local Cause

By reaching out to those less fortunate than you, you can also create awareness of your own brand at the same time. There are loads of different ways you can support charities, and it should be something you consider doing year-round, rather than just at Christmas. You could inform customers that all proceeds made from a certain range of products goes to charity, or even host a charity event like a coffee morning or brunch and encourage customers to donate with you. Just make sure you send invites beforehand!

Reward Your Loyal Followers

Depending on your audience, you may find that your followers on social media are your most engaged customers and your best brand ambassadors. Why not thank them by having offers exclusive to social media platforms? Although digital coupons and coupon codes work best with online stores, brick-and-mortar businesses can still offer print-at-home coupons that are promoted exclusively on social media. An alternative for online businesses is to create a landing page with unique offers, and again only promote this on social media.

Five Ways to Take Your Small Business to the Next Level

Five Ways to Take Your Small Business to the Next Level
Photo by Andrea Piacquadio from Pexels

With the pandemic still having an effect on people’s incomes it’s no surprise to learn that many small businesses have popped up in the last couple of years. In fact having a side hustle is now pretty commonplace even for those who are working full time. From baking cakes to doing hair to nail art and much more besides women are starting small businesses in their droves and the results are looking fantastic. But what can you do to increase the likelihood that your small business will flourish?

Improve Your Sales Skills

Even if you are the absolute best at your craft or the services you offer that doesn’t necessarily mean they automatically know how to sell yourself signing up to a short course with Smart Sales Training Consultants can give you the skills that you need to not only create the services or product for your business but to help you to sell them more effectively.

Get Some Marketing Help

just like with sales marketing is an always second nature to every person who runs their own small business. Especially now that social media is such a huge aspect of marketing, it takes some serious expertise to keep costs down while getting your returns to a maximum. Many local small marketing businesses will offer consultations to teach you how to maximise your marketing and you may also find that their services are affordable enough that you can outsource it to an expert altogether.

Set Some Goals

With so many small businesses being born from a small idea of creative spark it’s easy to just go with the flow and see how things turn out. However once your business is established setting yourself some goals can help you to take your small business to the next level. The goals don’t have to be lofty, we’re not talking about £1 million worth of sales, but setting yourself some milestones such as 100 sales in a month or a level of turnover which means you’re making a decent enough profit that you can give up your day job can really help you to focus your efforts to where they will be more profitable.

Team Up With Other Business Owners

Take a look at the niche in which your business falls. If it’s the type of business whereThere are lots of other complimentary businesses within the same name it may be worth reaching out to some of your fellow business owners (as long as they’re not competitors) to see if there is a way that you can team up or collaborate. The advantage here is that you will get access to the other businesses existing customer base as they will with yours and a collaboration could lead to some very profitable business for you both.

Create A Loyalty Program

According to surveys it costs three times more to get a new customer than to sell something to an existing customer. Investing a small amount in a loyalty program can help you to retain existing customers and make them feel more valued in the long run which means they’ll keep coming back to you rather than turning to your competitors.

Can You Make Money From Home Through Affiliate Marketing?

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The ideal life for a lot of people is being able to stay at home while still earning a decent living. Not only that, but you want to work for yourself and set your own schedule in life. It’s possible to seek out different opportunities to achieve this state of living, one of which is affiliate marketing. 

What is affiliate marketing?

In short, it’s a type of digital marketing that relies on people promoting things for companies. As an affiliate, a company provides you with your own unique link to share with other people. When someone clicks on your link and purchases something from the company, you receive a percentage of the sale. Effectively, you receive a commission for promoting a business.

When you read this, you begin to wonder, can you actually make money through affiliate marketing? Well, the overall answer is yes, because you certainly can. However, there are definitely things you need to know before you go down this route. A lot of affiliate marketers don’t make money, but it is definitely possible. 

Find an affiliate marketing platform

Going out into the big wide world of affiliate marketing on your own is never going to end well. Instead, you need a platform to help you get set up. Essentially, these platforms help you find affiliate marketing opportunities and give you tools to help promote the various companies. They may also offer education to further your knowledge on the topic. Be careful, as this Wealthy Affiliate review shows, some platforms can be outdated and a bit of a waste of money. Do lots of research before coming to a decision on the platform you wish to choose. 

Don’t spend too much money

As an affiliate marketer, you can spend money to promote your link and get it seen by many people. Things like paying to have ads directing people to your blogs or using social media ads are popular ideas. Nevertheless, you should aim to spend as little money as you possibly can. Otherwise, you might struggle to make a profit when you compared your affiliate earnings to what you spent. This is a mistake many affiliates make all the time!

Work with companies you trust and believe in

Lastly, only become affiliates for companies that you trust and believe in. The best way to make money through affiliate marketing is via a blog or social media account. Thus, you need to ensure that the companies you work with aligning with your particular brand. If you have a blog about sports, it makes sense to promote companies that sell sports clothing, equipment, etc. It’s easier to work your link into your content, and your target audience will be interested in the companies as well. Research the companies beforehand to ensure they are legit and trustworthy too. 

You most certainly can make money as an affiliate marketer, but it’s not as easy as people make out. There’s this myth that affiliate marketing is easy and you can instantly earn a fortune. In reality, it takes a fair bit of skill and perseverance to ensure you actually earn a steady income.

Is Your Business Doing Enough To Make A Splash Online?

Online shopping was growing in popularity long before the pandemic hit, but lockdowns have triggered a surge in online sales and a shift towards ordering via websites and apps. If your business is struggling to attract attention, or sales have stalled during the Covid-19 crisis, here are some effective ploys you can utilise to make a splash online

Social media

Social media was once just a platform for keeping in touch with friends and relatives, but it has developed and evolved into a powerful marketing tool for businesses across many sectors. Social media apps not only enable companies and brands to promote and sell products and services, but they also provide incredible opportunities to connect with followers, to build a client base and to benefit from customer engagement and feedback. If you’re not already using social media, conduct research to establish how your target customer spends their time online and choose channels that are popular among relevant demographics. Create profiles, start building your following and use the content you share to forge relationships, to get to know your customers better and to tell them more about your brand. You can use photos, blogs, video clips, live stories and customer reviews to showcase your products, get your followers involved and enhance your brand image. It’s also a great idea to use social posts to spread the word about new products or promotions. Posts can go viral in an instant and users like to get involved in competitions and giveaways. 

Image by https://www.pexels.com/photo/selective-focus-photography-of-person-using-iphone-x-1542252/

Search engine optimisation

Search engines are increasingly popular, with Google alone now processing more than 3 million searches per minute. As a business owner, you can capitalise on the power of search engines by optimising content to improve your search ranking. Over 75% of people won’t move past page 1 when they use a search engine, and this is why it’s so important to try and elevate your links to the top. You want your content to be visible if a web user types phrases or keywords that are linked to the products or services you offer. SEO is complex and if you don’t have expertise or experience in digital marketing, it’s beneficial to enlist professional help. Link building services are designed to enhance content and improve search ranking, driving traffic to your website. It’s also essential to understand the impact of using different types of content, for example, infographics, images and video clips, and to prioritise quality and originality. Content should be useful, informative and engaging. By outsourcing digital marketing or hiring agencies that have specific areas of expertise, you can improve results and create more high-quality leads.

Picture credit: https://pixabay.com/illustrations/seo-google-search-engine-browser-411385/

Reviews

Did you know that over 90% of web users read reviews before buying products? Reviews have never carried more weight, and this is why it’s critical for businesses to go all-out to impress customers and attract rave reviews. If your score is lower than you’d like, or you don’t currently have many reviews, there are ways to improve ratings. Encourage customers to leave feedback online after ordering, share reviews you have received via social media or your website and make it easy for previous clients to give you a rating. As well as offering incentives, for example, 10% off your next order or the chance to enter a competition if you leave a review, you could also provide links in delivery confirmation emails or send personalised emails after a customer has received the product. 

One of the most beneficial steps business owners can take to enhance their online presence and generate more sales is to utilise feedback. If you’re asking people to leave reviews or write comments, take the time to read and digest them and respond to followers and customers. Feedback can be incredibly useful, even if it’s negative. You can use comments to identify potential weaknesses and make changes that could prevent negative feedback in the future and increase your score. You might find that people are complaining about delivery charges, for example, or saying that they would like more information or images on product description pages. Consumers often add ideas and suggestions to their reviews, which can be helpful for business owners hoping to provide a better customer experience. You might consider adding a live chat feature, an FAQ section or an annual delivery pass for a set fee after reading comments, for example. 

Image source: https://pixabay.com/illustrations/feedback-group-communication-2044700/

There has never been a better time for businesses to be proactive in attracting attention online. Screen time is increasing, people are more inclined to look for services and products and shop online and social media provides amazing opportunities to build connections and relationships. Take these tips on board to drive traffic, create and convert more leads and showcase your brand.

How to Make a Success of Your Online Business

Having an online business, be it for selling something or some other service, can give you the flexibility of working from home, dictating your own hours, reducing the need for childcare and saving you money on commuting or additional premises. However, while is may sound like jacking your job in and going it alone is the solution to a perfect life, there are a LOT of things which can go wrong with a new business, not least of all being the lack of security.

We’ve got five tips for you which anyone thinking of starting a new business should think about before taking a leap of faith.

Know Your Niche

Knowing your niche is hugely important, especially if it’s a market which is already flooded. If you plan to start a business which is just like another, already established one, what is going to make people shop with you rather than going to the on they already know? It’s a fact that most new businesses fail within the first year, so planning ahead and making sure you really know your market is hugely important.

Build Your Audience

Online shops are NOTHING without customers. You can have the best products advertised on the sleekest website but if no-one is buying your stuff, it’s all pointless. Social media is one of the best allies that a new business can have because it allows you to build your audience and give your business a personal touch. Remain professional but personable and engaging when you speak to people and your shop will be memorable to them.

Proper marketing

As with the point about social media above, people will only shop with you if they know about your shop! Using some of your start-up budget on proper marketing from a service like Innovation Company will ensure that you spread your message as optimally as possible for your budget, with professionals who really know marketing on your side.

Good Customer Service

Anyone who does a customer facing job knows that “the customer is always right”, and although we all know that sometimes the customer is ACTUALLY a frustrating ass, dealing with people in the right way will really win you support from people. Obviously we aren’t suggesting that you allow yourself to be fleeced by chancers who are trying to get something for free, but being accomodating with your customers will go a LONG way towards making them loyal to you.

Cheapest Isn’t Always Best

When you first start a business, there’s a massive instinct that you need to undercut the competition in order to win customers, which isn’t always the case. Many people are still suspicious of the cheapest shops because they feel that they must be ‘too good to be true’ and will opt for something slightly more expensive for a sense of reassurance. Also, pricing yourself so low that your business cannot afford to continue won’t help anyone!

Do you have any tips of how to make the bets of a new business? Do leave me a comment below, I’d love to hear from you.