Ways to Promote a New Business

Five Ways to Promote a New BusinessStarting a new business can seem really daunting, and while the pandemic was a very difficult time for millions of existing businesses, it was actually a period of huge growth for new businesses, with over 400,000 new companies launching during lockdown. Now that things are starting to get back to normal, there are more options for promoting a new business and here are a few of them:

Trade Shows

If your business falls into certain niches, there are often trade shows where you can go to exhibit your wares or services. If you’ve got the budget for it, using professional exhibition stand designers will give you the edge as you” stand out amongst your competitors and your business will look professional and well-established.

Leaflet Drops

If you run a service which covers a particular area, leaflet drops are still one of the most effective ways to get the word out. According to industry studies, 48% of consumers respond to leaflet ads while 79% of recipients either keep, pass on to someone, glance over the contents of the flyer. It’s relatively cheap too – using an app like Canva to design your own flyer and paying a youngster to deliver them means your return on investment will likely be high.

Open Days

If you have a physical shop that people can visit, holding an open day is a cheap and fun way to showcase your wares. Offer drinks and a few nibbles to people who pop in and you could even offer discounts or loyalty cards to customers who sign up to your email marketing. Another great thing to do is asking any other shops nearby if they want to collaborate and making a much larger event that you would all benefit from.

Get a Mascot

This one might seem a little bit bonkers, but hear me out! Last week, I took Sausage for an eye test and we saw two women walking along the broadway wearing dinosaur costumes. They were promoting a new shop and handing out leaflets, but seeing something so bonkers and out of place made it really stick in our heads. Using a mascot in a busy area will definitely garner valuable attention for your business and make it all the more memorable.

Speaking at Local Events

Volunteer organisations, libraries and local business groups often need speakers for meetings. You’ll benefit from the name recognition, new contacts, and publicity you gain from being a speaker at these events. While it can seem intimidating for you to speak in front of an audience, it is also one of the fastest ways to grow your network and build authority. As a new business owner, being seen in your local community is key to business promotion.

Cybher · Personal · Review

Cybher – The Mum’s the Word Run Down Pt. 2

So, this is the second part of my Cybher debrief and the last post ended just before lunch…

Sian To, interviewing Zoe Margolis.

Lunch was…well, how do I put this? I found the food to be pretty mediocre. Some bland sandwiches, crisps in jars and not much else. The sandwiches were okay but  they didn’t seem all that fresh and I was all that keen on eating crisps out of a jar that literally hundreds of other people had put their hand in. I know it’s not about the food, but I had hoped for better, given the price of the ticket. 

During lunch, I had a mill about, got myself measured by the ladies at Freya and spoke to some people, as well as getting a sneaky peek at the rooms of the hotel, thanks to the lovely Laura (The Mummy Life), who let me use her loo and charge my phone! We were late down to the next sessions, which wasn’t too much of a problem as I wasn’t that into any of the sessions on offer straight after lunch. We went back into the main room and did a bit more milling (as well as me, furiously picking the brain of Jax, who is my new guru, about homeschooling!

I noticed, at various points throughout the day that the atmosphere at Cybher seemed very subdued compared to the atmosphere at last years Cybermummy and I do have a theory about why this was. Last year, from the moment we arrived, we had dozens of brands, vying for our attention, giving away freebies. People (myself included, to an extent) seemed to go into a bit of a frenzy for seeing how much loot they could collect, most of us had to decant things into smaller bags or leave things with the coat check to enable us to carry on. I also know several people who went to barely any sessions because they were too busy being courted by PRs.

This is by no means a criticism of either CybHer or the attendees, I would hazard a guess that Sian’s exact intention was to strip away the commercial maelstrom of last year and focus on content, which I admire greatly, but it did seem to affect the atmosphere. The content of the sessions was a vast improvement over last year but people didn’t seem as excited as they did at Cybermummy. Everyone loves a freebie, I guess.

As I said, I managed to miss the session straight after lunch, but for session 4 I attended ‘Is There a Book in Your Blog?’, which I found really informative, I love hearing about Violet Fenn’s site and thinking about niche writing. The final session was ‘Revamp Your Blog for Under £50’ with Peggy Poyser, which I think was my favourite session of all (did anyone else find it really cute they way she said about three sentences then said “Oh, I’m French, by the way. That’s what the accent is”!). Peggy gave us some brilliant tips and I think I’ve thought about the content of her session the most since the day, spending ages looking at complimentary colour swatches and background patterns!

All in all, I’m glad I went to Cybher, it was a great day which had far more positives than negatives and the whole Cybher team did an amazing job. When I got home, I told Husband that I probably wouldn’t be going to any more blogging conferences, as I didn’t think I had anything more that I could get from them…until I got my hands on a ticket for BlogCamp London that is!

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