Business

How to Make Your Small Business Stand Out

How to Make Your Small Business Stand Out

Photo by Tim Mossholder on Unsplash

Ever since the start of lockdown, more people than ever starting their own small business so that they can adjust the way they work and create a better work life balance. From small online enterprises to full on High Street shops, the opportunities for starting your own business are only limited by your imagination (and possibly your budget). With this in mind we thought we would take a look at four things that you can do to make your small business stand out among its competitors:

Display Stands

If you sell my physical product, having display stands either for the purposes of using in your shop, pop-up sales, or any other place where you might be selling, can be a great way to make your business look more professional. Plus Display Stands make a huge range of options from light box stands to tabletop stands, all of which are professionally finished and will make you more visible to your customers.

Website

If we’re being completely honest, having a shop is all well and good but most businesses generate the majority of their sales on the Internet these days. Having a well designed and professional looking website can make a huge difference to the amount of sales you make, and investing in a site with full e-commerce integration means that a lot of your online sales will more or less take care of themselves.

Packaging

I recently watched a YouTube video where somebody was reviewing some clothing which was sent to them by a very well-known celebrity brand. The merchandise itself was okay but one of the biggest complaints from the YouTuber was that the packaging in which the products were sent were very plain and basic, bearing no branding, which really ruined the overall feel, especially given how expensive the products were. Even if you don’t buy hundreds of carrier bags with your product logo on them, something as simple as a small sticker to stick on your packages can really elevate your branding.

Customer Service

As a new business you may find that you get a surge in interest when you first start trading thanks to the novelty of buying for my new brand. However many small business owners find that this initial surge in interest can go off the boil pretty quickly, especially if your customer service is lacking. While customer service may not feel like a quantifiable commodity any successful business owner will tell you that repeat business is worth its weight in gold and nurturing a great relationship with your customers through top level customer service is well worth the investment of time and money.

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