With the pandemic still having an effect on people’s incomes it’s no surprise to learn that many small businesses have popped up in the last couple of years. In fact having a side hustle is now pretty commonplace even for those who are working full time. From baking cakes to doing hair to nail art and much more besides women are starting small businesses in their droves and the results are looking fantastic. But what can you do to increase the likelihood that your small business will flourish?
Improve Your Sales Skills
Even if you are the absolute best at your craft or the services you offer that doesn’t necessarily mean they automatically know how to sell yourself signing up to a short course with Smart Sales Training Consultants can give you the skills that you need to not only create the services or product for your business but to help you to sell them more effectively.
Get Some Marketing Help
just like with sales marketing is an always second nature to every person who runs their own small business. Especially now that social media is such a huge aspect of marketing, it takes some serious expertise to keep costs down while getting your returns to a maximum. Many local small marketing businesses will offer consultations to teach you how to maximise your marketing and you may also find that their services are affordable enough that you can outsource it to an expert altogether.
Set Some Goals
With so many small businesses being born from a small idea of creative spark it’s easy to just go with the flow and see how things turn out. However once your business is established setting yourself some goals can help you to take your small business to the next level. The goals don’t have to be lofty, we’re not talking about £1 million worth of sales, but setting yourself some milestones such as 100 sales in a month or a level of turnover which means you’re making a decent enough profit that you can give up your day job can really help you to focus your efforts to where they will be more profitable.
Team Up With Other Business Owners
Take a look at the niche in which your business falls. If it’s the type of business whereThere are lots of other complimentary businesses within the same name it may be worth reaching out to some of your fellow business owners (as long as they’re not competitors) to see if there is a way that you can team up or collaborate. The advantage here is that you will get access to the other businesses existing customer base as they will with yours and a collaboration could lead to some very profitable business for you both.
Create A Loyalty Program
According to surveys it costs three times more to get a new customer than to sell something to an existing customer. Investing a small amount in a loyalty program can help you to retain existing customers and make them feel more valued in the long run which means they’ll keep coming back to you rather than turning to your competitors.