Starting a new business can seem really daunting, and while the pandemic was a very difficult time for millions of existing businesses, it was actually a period of huge growth for new businesses, with over 400,000 new companies launching during lockdown. Now that things are starting to get back to normal, there are more options for promoting a new business and here are a few of them:
If your business falls into certain niches, there are often trade shows where you can go to exhibit your wares or services in exhibit booths. These are a great way to get your name out there and network with both potential customers and other professionals within your niche. If you’ve got the budget for it, using professional exhibition stand designers will give you the edge as you” stand out amongst your competitors and your business will look professional and well-established.
If you run a service which covers a particular area, leaflet drops are still one of the most effective ways to get the word out. According to industry studies, 48% of consumers respond to leaflet ads while 79% of recipients either keep, pass on to someone, glance over the contents of the flyer. It’s relatively cheap too – using an app like Canva to design your own flyer and paying a youngster to deliver them means your return on investment will likely be high.
If you have a physical shop that people can visit, holding an open day is a cheap and fun way to showcase your wares. Offer drinks and a few nibbles to people who pop in and you could even offer discounts or loyalty cards to customers who sign up to your email marketing. Another great thing to do is asking any other shops nearby if they want to collaborate and making a much larger event that you would all benefit from.
Get a Mascot
This one might seem a little bit bonkers, but hear me out! Last week, I took Sausage for an eye test and we saw two women walking along the broadway wearing dinosaur costumes. They were promoting a new shop and handing out leaflets, but seeing something so bonkers and out of place made it really stick in our heads. Using a mascot in a busy area will definitely garner valuable attention for your business and make it all the more memorable.
Speaking at Local Events
Volunteer organisations, libraries and local business groups often need speakers for meetings. You’ll benefit from the name recognition, new contacts, and publicity you gain from being a speaker at these events. While it can seem intimidating for you to speak in front of an audience, it is also one of the fastest ways to grow your network and build authority. As a new business owner, being seen in your local community is key to business promotion.