One of the main reasons that we moved to the countryside back in September of last year was that we wanted the kids to be able to spend more time outdoors, surrounded by nature. Our house, as well as having big front and back gardens, is completely surrounded by farmland and footpaths which are perfect for exploring or going on an evening ramble after tea. Here’s a shot taken by Husband just this evening whilst taking Chuck out for his evening constitutional (isn’t it absolutely stunning?!):
The thing is, Husband and I were raised during a time when it was completely normal for kids to play outside; we both remember leaving the house in the morning and only ever popping back for lunch and dinner, and we often comment about how sad it makes us that our girls will never experience the same sort of freedom. That’s why when I heard about the new campaign being spearheaded by Sudocrem and PlayMore, I knew I had to write about it.
Their research has shown that, on average, the modern child spends less than five hours a week playing outside, compared to over 11 hours for their parents’ generation.
Child psychologist Dr. Lindsay Ip explains, “Children today are more used to immediate gratification from technology and digital games than active, creative play in the outdoors and connection to humans and nature. That’s why we have a responsibility as a society to encourage our children to get outside and play. It’s important for their health and educational development.”
Based on this research, Sudocrem has teamed up with PlayMore to offer 10 nurseries across the country the chance to win £500 towards improving their outdoor play facilities, in an effort to get pre-school aged kids outside more.
Sudocrem’s Brand Manager, Nick Lang said, “Children love outdoor play but they’re bound to get stung by stinging nettles and scrape their knees. This is all part of the learning process for parents as well as children. A cuddle and a tub of Sudocrem Antiseptic Healing Cream can make a lot of things better. We’ve been healing skin for generations and we’re proud to promote the spirit of adventure with Play More.”
The reception classes at Sausage’s school have recently upgraded their outdoor facilities, including an astro-turfed area to allow year-round ball sports, mud kitchens to let kids enjoy messy play and a canopy-covered area so that they can still get fresh air during wet weather. It’s really refreshing to see the outdoor space being incorporated into the classroom in this way and I can’t wait to see how BB enjoys it when she starts school in a couple of years.
If you think your child’s nursery could do with improving their outdoor facilities, go to www.sudocrem.co.uk/social-hub and nominate.