World VisionWorld Vision is a charity which offers humanitarian aid, development and advocacy across the globe to the poorest and neediest people. It is active in in more than 90 countries and is the 11th largest charity in the United States with total revenue of over £981 million. They’ve teamed up with BAFTA award-winning creative agency Don’t Panic to create video to highlight under-five child mortality and get people taking action for all children dying from preventable causes.

The video really does put a stark message across in a very effective way. Andrew Hassett, Director of Global Campaigns for World Vision says “We want the viewer to be confronted and shocked when they are faced with a young girl thinking about her future. We want the video to prompt them to take action,”

He adds “With the Millennium Development Goals (MDGs) expiring at the end of the year and leaders meeting at the UN to discuss the next set of development goals, we have a once-in-a generation opportunity to accelerate progress and end the preventable deaths of children in the next 15 years,”

“We will only reach that objective if the most vulnerable and hardest to reach children are counted, heard and reached. Those are the children who live in war, fragility and instability. They don’t have a birth certificate, can’t access healthcare services and are dying from wholly preventable causes like pneumonia, diarrhoea and malaria.”

Next time you’re watching a Premier League football match, bear this in mind; the average Premier League stadium in the UK seats just over 18,000 fans. Now imagine those fans are all children and the vast majority of them are going to die, TODAY. It’s only when you picture the sheer magnitude of what 17,000 people looks like that you can get your head around how serious this is.
World Vision are hoping to get as many social shares of the video above, using the hashtag #stopatnothing, to spread the message that no child under 5 should expect to die. 17,000 is a HUGE amount of children to be dying every single day. Please visit http://www.wvi.org/gwa to share the campaign today.

Thanks.