Direct marketing by e-mail is the most effective method to reach buyers and get them to interact with your website. As you increase the number of visitors to your site, conversions to sales also increase. Find a free and easy to use newsletter subscription program and install a pop-up on your website that asks people to sign up for your mailing list. Make it worth their while to do so by offering something valuable like online coupons for their participation. Connect your value offer to something important to your customers, like saving money online with exclusive coupons and discount offers.
Optimize your website and check out processes to build customer trust. People need to feel comfortable giving your site their credit card information to complete a sale. Simple things like using https: rather than http: on the check-out page and having a credibility logo from a company like Norton Security or the Better Business Bureau make a world of difference. Design your web site to incorporate easy to find search bars and logos. Use pictures of real people on the site, including professional photos of yourself on the “About Us” page. Keep the site simple, easy to navigate and free of extra ads and blocks of text.
Use Social Media
Using social media sites like Google +, Facebook and Pinterest is a requirement for modern e-commerce. Tailor your social media marketing strategy to your company and your target demographic. Ensure you have the right pictures, videos and offers on your site to share with the social media world. Keep track of interactions on your social media sites, and make sure to interact with consumers every day. Answer questions and comments posted to your social sites promptly.
Use Coupons and Discounts
Offer regular deals and special coupons and submit these offers to the major coupon sites like couponcodeday.com. Consumers are accustomed to searching the internet for discounts and deals before making purchases, so make sure your offers are easily accessible. You may want to target sales and deals to increase revenues at critical times like end-of-quarter, or you might focus on holiday offers. Some sites create special discount code offers for first time shoppers and frequent buyers. The most common discounts and coupons are for percentages off total shopping cart cost or for free shipping.
Maintain a Consistent Brand Image
Brand your site by using consistent colors, themes and logos in the same places on every page of your site. Do your keyword research, and repeat the keywords throughout the site. Every page or category should also have unique keywords so search engines can send web traffic to pages that match their search strings. Use images that evoke your brand image, the lifestyle and demographics of your customers. Coupons, discounts and special offers can also be tailored to reflect your brand image and increase customer engagement with your website.